SRG is a software development company that has been operating successfully for more than 10 years. Now that they are entering new markets across Europe, it has become necessary to rethink their online appearance. The brand is already known to many in the existing markets and is growing steadily thanks to its reputation. But as they enter unfamiliar territory, it is important that this reputation is foreshadowed by thoughtful communication and professional appearance.

Together with the management, we thought through and documented the properties of the brand, its ideal customers and competitors. These, as well as our research have helped us to develop the verbal and visual language that will appeal to the target audience and clearly convey how SRG can help them.