Bookkeepie, formerly known as Könyvelő-net, is a Hungarian startup that connects accountants with their prospective clients. Having been successfully operating in the local market for two years now, they decided to enter new markets.

From a brand point of view, they were not prepared for this step, which is why they turned to us. Neither their name nor their appearance were suitable for representing them accuratly on an international level.

First, in the form of a workshop, we laid out the values of the brand together with the founders, as well as its ideal customers and competitors. These, along with our research, helped us to create the look and communication style that will appeal to the target audience and convey in an understandable, straightforward way how Bookkeepie can help them find the ideal accountant.